Combining Automation and the Human Touch in a Competitive Mortgage Marketplace This is why Synergy One waited until electronic and online lending tools were sophisticated enough to match our borrowers’ expectations. But this is an aspect of your business-and customers’ experience-you need to get perfect.
#Steve majerus synergy one lending mac
Fannie Mae and Freddie Mac have already made significant inroads in the online mortgage business, so this is not uncharted territory. More than anything, it’s a matter of scale, and there is no stopping it moving forward. Taking mortgage lending online is a natural progression from all of this. They can also apply for financing and insurance online.
The big three may not be there yet, but motorists can choose car colors and option packages online and take their wish lists to a dealership. Tesla not only mainstreamed electric vehicles, the company also pioneered online car sales. However, if you look at their next biggest purchase, you’ll see that they’ve already started to make the transition. You might think consumers aren’t ready to make the biggest purchase of their lives online. All of this happens in real time, and so it’s only logical that they seek out a home financing experience that operates along the same lines. Many do most-if not all-of their banking and investing online. These consumers are well informed, and take the time to educate themselves before making a purchase. They are accustomed to one-click shopping, next-day delivery, easy returns, and honest customer reviews. Today’s consumers crave transparency and speed. Adopting Mortgage Approval Technology That Matches Consumers’ Expectations It’s no wonder that our team has grown from roughly 100 to nearly 600 loan officers in the last year. Equipped with the tools and knowledge, our staff can then bring the human element to the lending process. We train our sales force to use the latest online tools, and provide them with the financial expertise they need to offer borrowers a smooth, secure loan application and approval process. The financial crisis of 2008 is still fresh in the minds of borrowers, and so we have to do everything in our power to provide transparency and to deliver a superlative client experience.Īt Synergy One Lending, we use cutting-edge technology to offer modern mortgage services to homebuyers and realtors. Lenders are working hard to earn the trust of consumers.
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